When you hand out high-end business promotional products, studies show recipients prefer a more subtle advertising imprint. For example, if you hand out luxury items like briefcases or luggage to some of your clients, make sure your imprint is less conspicuous than it would be on a smaller ticket item.
On more expensive items, make the logo tie into the item and make sure it doesn't look garish. If it calls too much attention the recipient may not use the item and your message simply won't get across to anyone—that's not advertising money well spent!
|Jennifer Mathes, Ph.D.|