One way to make your shop more memorable is to hand out small, imprinted gifts to customers when they leave the store. You can set up a small bowl filled with something customers would really appreciate, like lip balm.
Place lip balm by the cash register and watch how many people will take a tube of lip balm. You'll show you care and your customers will remember you because of it. People love to get something free, and your business will benefit. Lip balm is a low-cost way to say "thanks for being here."