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May 26, 2006, Newsletter Issue #92: Creating a Custom Promotional Product Campaign
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Tip of the Week
Once you have your custom promotional product in hand, you need to have a way to get it to the customer. You can simply hand them out as customers come through the door, or you can mail them to your customer list. However, developing a well thought out promotional campaign can help get your custom promotional product into just the right hands.
You can work with a marketing expert when you order your promotional product, or you can develop your own campaign by assessing your needs. Who is the customer you want to reach? Do you want to increase sales or awareness of your brand? Answer these questions and you'll be on the way to creating your own custom promotional product campaign.
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