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August 4, 2006, Newsletter Issue #101: Yoyos for Kids
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Tip of the Week
If you really want to create a successful promotional product campaign, don't forget the kids on your customer list! You'll stand out from all the other advertisers who don't remember kids are part of the advertising mix.
Parents will really appreciate it when you include their children in your promotion and we all know that many adults are just big kids at heart, so they'll thank you, too. For example, a yoyo is a great gift giveaway. These toys never go out of style, and lots of parents enjoy playing with a yoyo, too. So, when you kick off your next promotion, include a gift for kids, like a yoyo, and you'll make even more people happy with their free goodie.
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