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July 27, 2007, Newsletter Issue #149: What's a Laniard?
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Tip of the Week
What are laniards? A decade ago, they weren't nearly as common as they are today. Essentially, they are the things that you wear around your neck to display security badges or employee I.D.'s. Today, many more companies are requiring them.
Is one of your clients concerned about security in their business? Are they thinking of implementing I.D. cards for all employees? You could target them with imprinted laniards with your logo, and supply them to all employees at this company. Just because employees have to display their I.D.'s, they don't have to do it in a boring, non-descript way. Supply sporty laniards to your clients, and they'll remember you every work day.
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