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Every computer guy or girl will really appreciate a usb drive of their own. These little beauties hold tons of data and are small enough to carry in a pocket, purse, or even on a key ring. USB drives can also be imprinted with your company info or data. That means that every time your favorite techhie uses your USB imprinted drive, they'll think of you and what your company offers.
USB drives are hot right now, so jump on the band wagon and hand them out at your next trade show. Your technicians could hand them out to customers after they fix a crashed computer, too.