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Want to cash in on the current interest in everything poker? Think about handing out imprinted playing cards to your customers. When they use the cards they'll be reminded of your business and you could pair the playing cards with poker chips or a poker promotion to capitalize even more on the poker craze.
Sponsor a "poker run" or "poker walk," where participants visit a variety of merchants or sites and collect a card at each site. The person with the best poker hand at the end of the run wins prizes.
*You could hand out imprinted cards to the participants, and offer other imprinted merchandise as some of the prizes. It's a fun way to cash in on poker madness!