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Sure, most players know that casinos hand out free decks of playing cards. Some people collect those cards. Other people don't frequent casinos, even if they are nearby, so handing out imprinted playing cards still makes sense.
If your business has anything to do with games or toys, it makes sense for you to hand out playing cards to your customers. You can also create local card game tournaments and use your imprinted cards during the tournament. Many local groups, like the YMCA and Boy's and Girl's Clubs, would love to have tournaments. And, you could also organize them at local libraries. The summer months are the perfect time for these kinds of events because kids are out of school and parents are looking for ideas to keep them active and having fun. Local card tournaments are one way to use your imprinted items and add to the community, too.