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A customer loyalty card is like a membership card, but is different too. A customer loyalty card is usually only good for a specified time, and it rewards customers who come back again and again. A loyalty card may include a place for the cashier to punch it whenever the customer buys something, like a cup of coffee. When the loyalty card is full of punches, the customer gets a free item, like a free cup of coffee.
Loyalty cards are very common and most people carry them in their wallet or purse. Many people will make a special trip to the merchant because they love to get something FREE! A customer loyalty card is just another way to say "thank you for your business," and they make good sense for many merchants.