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Studies show that using promotional products along with a sales letter bring better responses from customers. In one study where some people received a promotional product included in a direct mail promotion, and some did not, the results were startling. 50 percent more people responded to the direct mail ad with the promotional product included in it.
Sales letters generate leads but converting those leads to sales is much easier if you include a promotional product of some sort with your mailing. These products also help sales leads turn into sales for your company. Promotional products just work for advertising!