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Designing a custom promotional product isn't hard. In fact, most product companies have a designer or consultant who can help you design a logo or ad if you don't already have one you'd like to use. You may have a special theme or idea you'd like to flesh out, and they can help you with that, too.
Once you come up with a design, you can decide on the product that best fits your needs and budget, and be on your way to producing your own well-designed and desirable custom promotional product campaign.