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Calendars are hot now, and Americans spend millions on them every year! Save your customers some money by handing out wall calendars or calendar pads that they can use the entire year. Make sure you give them plenty of room to jot down important dates and times. Also make sure that your calendar always prominently displays your name, address, and a short message about your business.
Since so many people also carry date books or "day-timers" around with them, another handy calendar pal might be a monthly separator or bookmark designed to fit in a date book or notebook. Just about everyone needs a calendar pad by the phone too, so don't overlook a small pad that will fit on a phone or end table easily. Attach a pen, and you've made life easier for just about everyone!
|Jennifer Mathes, Ph.D.|