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Does at least some of your crew work outside all day? Today, just about everyone knows the sun can be dangerous in large doses. If a lot of your staff or clients work outside in the sunshine all day, it's a great idea to help them protect their skin by supplying sun tan lotion in imprinted containers.
Giving out suntan lotion shows employees and clients that you care about their health and well-being, and helps promote goodwill with your staff and clients. Including a small sample bottle with bathing suits, outdoor gear, or even sporting event tickets would be a thoughtful gesture, too.