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People pamper their pets, so why shouldn't they pamper their mice, too? Computer mice don't eat much, but they do require a nice "pad" where they can hang out. A mouse pad is more than a gift. An imprinted mouse pad is a tool just about every office worker needs today.
There's a big advantage to giving away an imprinted mouse pad—it's larger than many other giveaways, so you can really broadcast your logo or message loud and clear. So, if you have an important message that's a bit long on words, think of broadcasting it on a mouse pad.