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Do you want to triple your booth traffic during your next trade show? You can, you know! When you mail out your pre-show invitations and literature, include a special promotional product. Then, hand out a "companion gift" at your booth during the show.
You could send out an imprinted stir stick with the mailing and then hand out an insulated mug or cup at the booth that will hold the stir stick. These trade show promotional products really add up to booth traffic and eventual sales and clients.