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Even if you don't live or work near the water, beach towels make great imprinted gifts. They are big enough to carry a big message, and people use them all the time, from swimming or sunning at home to camping, traveling and visiting their favorite beach!
Kids love beach towels because they can use them for play, too. They can become superhero capes, princess "gowns," and even forts and tents. So, beach towels appeal to the entire family. Beach towels are also affordable. If you are in any kind of swimming or water-sport business they make sense. They target your customers quite effectively, and that means more exposure of your business (where it really will do the most good).